Can we stop pretending social media is ever about “being yourself”? 😵‍💫

What if we stopped pretending social media was ever about “being yourself”?

Content is inevitably a performance. 

It always has been. And in this current era, where algorithms filter visibility, and brands are expected to entertain, educate, and convert in the same breath, the only honest strategy is to own the performance and make it work for you.

That doesn’t mean being fake. It means being intentional.

The smartest founders and creators I know aren’t trying to be authentic in a “I just woke up and here’s my morning routine and to-do list” kind of way.

They’re shaping personas that reflect real beliefs, distinct aesthetics, and practiced clarity. 

They’re treating content as a funnel but in a way that builds relationships (awareness → consideration → community → commitment), and more importantly, as a practice, a way of dialing in their point of view in public.

I've been doing this content thing long enough to have tried just about every approach. 

For a long time, I obsessed over the perfect vibe, the perfect visuals, the perfect balance of effort and ease.

But let’s be honest: that stuff alone won't move the needle.

The content started working for me when two things happened:

1. I got clear on who the heck I was creating for, how I could help those people, and what my intended outcome was.

…and…

2. when I stopped trying to impress myself (and others, tbh) with big metrics and started building trust with content that demonstrated real value, showed proof, and made it easy for the right people to say yes.

 Now I pay close attention to what resonates and double down on that content. That's the proof I need.

That’s the theme of today’s newsletter: we’re in the proof era.
It’s no longer enough to have great taste. 

Although tbh, it helps a ton. 

And I won't act like it isn't easier if you have a general understanding of design, color theory, basic phone photo skills, and know your brand aesthetic. We can help with that btw, here's a free quiz to get that part right.

Besides all of that, you need to demonstrate how your brand works for real people, in real time. And in the era of AI, you have to be very real and available, or your AI does (there are lots of automations for that, of course).

Use AI Automations as a Trust Tool

Have you heard about Noli? A new AI-powered beauty platform backed by L’Oreal.

At first glance, Noli might sound like just another personalized shopping tool. But look closer, and you’ll see what makes it interesting: it’s not positioning itself as a store. It’s saying, hi! I'm your trust agent. Noli uses AI to help customers navigate product choice, confusion, and information overload. 

It offers intelligent, individualized recommendations with transparency at the core. 

As a founder, that’s the mindset shift to adopt. Whether you’re selling serums or systems, you’re in the business of confidence. And the best way to build confidence? Proof from clarity of understanding.

What to steal:

Create a proof loop in your brand: ask → confirm → explain → validate → refine → repeat

I've been creating lengthier automations in ManyChat (I tested my very first ones for our Founder's Table event). Here's a peek into the backend.

It's also giving me lots of insight into what people engaging via social are actually looking for.

If you're using AI or systems to support the delivery, keep your core taste layer focused on the human. 

Prioritize the explain-it-to-me moment in every offer, not just your about page. People have to really understand how you make their life even a little bit better, so be sure to tell them. 

If you need help with content, workflows, and AI funnels, I'm hosting a free Creator to CEO workshop (sponsored by Flodesk!) in partnership with Girls Club on 12.30. Sign up to get an invite.

The “proof era” doesn’t mean you need to post more. Stop letting IG gurus tell you otherwise. Instead, it means showing up smarter, with a content system that builds trust, not burnout.

If you’ve been feeling scattered, or over it when it comes to content… this is your moment to recalibrate. 

The system below is built for creative founders who want to stay visible in 2026 without reinventing themselves every month.

Here’s your 4-step Social Reset (save this for your next planning day):

STEP 1: Identify your “Keep, Cut, Create” list

Audit your year through three filters:

Keep: what actually worked? Keep the offers, clients, and content formats that gave you energy and results.

Cut: what drained you or stretched you thin without a strong return?

Create: what’s calling you forward—but only if it adds to your ecosystem.

💭 This gives you a lean, directionally correct starting point without a full audit.

STEP 2: Choose one Revenue Driver + one Supporting Pathway

Ask: what’s the ONE offer that will hold the majority of your Q1 income? And what content or service pathway supports it?

💭 This becomes the foundation. No more resetting your entire plan every month.

STEP 3: Define Your Brand Archetype (The Personality Your People Will Feel)

Get clear on the tone of your brand. 

Ask yourself:

What language do people reflect back to me in comments and DMs?

What content feels most like me (the easiest to create)?

What stories or references do I reuse again and again? 

✨ Not sure? Take the Brand Aesthetic Quiz and get your full content & style breakdown.

STEP 4: Set a Visibility Game Plan You Can Stick With

Decide on: Your primary channel (the one that actually converts).

A repeatable weekly cadence (one you can stick to even on low-capacity weeks). Your anchor themes (3–4 message pillars that don’t require constant reinvention).

💭 This turns visibility into a system, not a sprint.

This reset is your way back to content clarity.

We hosted a workshop with our community interested in Angel Investing.

If you missed it this session is for both founders and potential investors learning more about what it takes to grow a brand from an investor POV.

For context, not as a promise, but as a reference point, brands in the beauty industry have shown what’s possible under the right conditions:

💌 Want to know more about investing in Casa Noon?
I’m preparing to open an SPV for aligned community members who want to back what we’re building—and be part of the story. Email me at [email protected], and I’ll share the details when they’re ready.

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