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We need to see the sketches now.

We need to see the sketches now.

Must be nice when people care how you made it.

Apparently our phones aren't invited anymore.

Apparently our phones aren't invited anymore.

Must be nice when the best nights don't make it to Instagram.

Nov 1, 2026

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8 min read

So the underwear company has a hit reality show now?

So the underwear company has a hit reality show now?

Must be nice when people tune in before they buy anything.

Oct 25, 2026

•

10 min read

The people with really good taste are a little weird.

The people with really good taste are a little weird.

Must be nice to have an eye that's unmistakably yours.

Oct 18, 2026

•

10 min read

OF INTEREST

Shoot Your Shot & The Festie Cap Table?

Shoot Your Shot & The Festie Cap Table?

Jun 7, 2026

What is angel investing — and should you know about it?

What is angel investing — and should you know about it?

May 22, 2026

The four things every cult brand has in common

May 16, 2026

THE ARCHIVES

We need to see the sketches now.

We need to see the sketches now.

Nov 8, 2026

Apparently our phones aren't invited anymore.

Apparently our phones aren't invited anymore.

Nov 1, 2026

So the underwear company has a hit reality show now?

So the underwear company has a hit reality show now?

Oct 25, 2026

The people with really good taste are a little weird.

The people with really good taste are a little weird.

Oct 18, 2026

Gah, being a regular is hot.

Gah, being a regular is hot.

Sep 20, 2026

Nobody's born into a cult (well, a few people are, but that's a different newsletter)

Nobody's born into a cult (well, a few people are, but that's a different newsletter)

Sep 12, 2026

Looking good (filing lawsuits, duping everything) is getting too easy.

Looking good (filing lawsuits, duping everything) is getting too easy.

Sep 4, 2026

The it girl is getting a credibility audit

The it girl is getting a credibility audit

Aug 24, 2026

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Must Be Nice
by Andi Alleman
Brands, culture, business, and other things of interest.