Home | Must Be Nice By Andi Alleman

So the underwear company has a hit reality show now?

Must be nice when people tune in before they buy anything.

The people with really good taste are a little weird.

Andi Eaton Alleman

Oct 18, 2026

Gah, being a regular is hot.

Andi Eaton Alleman

Sep 20, 2026

Nobody's born into a cult (well, a few people are, but that's a different newsletter)

Andi Eaton Alleman

Sep 12, 2026

OF INTEREST

Shoot Your Shot & The Festie Cap Table?

Jun 7, 2026

What is angel investing — and should you know about it?

May 22, 2026

The four things every cult brand has in common

May 16, 2026

THE ARCHIVES

So the underwear company has a hit reality show now?

Oct 25, 2026

The people with really good taste are a little weird.

Oct 18, 2026

Gah, being a regular is hot.

Sep 20, 2026

Nobody's born into a cult (well, a few people are, but that's a different newsletter)

Sep 12, 2026

Looking good (filing lawsuits, duping everything) is getting too easy.

Sep 4, 2026

The it girl is getting a credibility audit

Aug 24, 2026

I skipped the trade show and rented a beach house in the Hamptons instead

Jul 28, 2026

Why every luxury brand suddenly needs a beach club

Jul 12, 2026

So the underwear company has a hit reality show now?

The people with really good taste are a little weird.

Gah, being a regular is hot.

Nobody's born into a cult (well, a few people are, but that's a different newsletter)

Shoot Your Shot & The Festie Cap Table?

What is angel investing — and should you know about it?

The four things every cult brand has in common

So the underwear company has a hit reality show now?

The people with really good taste are a little weird.

Gah, being a regular is hot.

Nobody's born into a cult (well, a few people are, but that's a different newsletter)

Looking good (filing lawsuits, duping everything) is getting too easy.

The it girl is getting a credibility audit

I skipped the trade show and rented a beach house in the Hamptons instead

Why every luxury brand suddenly needs a beach club

Must Be Nice by Andi AllemanBrands, culture, business, and other things of interest.

Must Be Nice

Must Be Nice
by Andi Alleman
Brands, culture, business, and other things of interest.