Home | Must Be Nice By Andi Alleman

Gah, being a regular is hot.

Must be nice when they already know your order.

Nobody's born into a cult (well, a few people are, but that's a different newsletter)

Andi Eaton Alleman

Sep 12, 2026

Looking good (filing lawsuits, duping everything) is getting too easy.

Andi Eaton Alleman

Sep 4, 2026

The it girl is getting a credibility audit

Andi Eaton Alleman

Aug 24, 2026

OF INTEREST

Shoot Your Shot & The Festie Cap Table?

Jun 7, 2026

What is angel investing — and should you know about it?

May 22, 2026

The four things every cult brand has in common

May 16, 2026

THE ARCHIVES

Gah, being a regular is hot.

Sep 20, 2026

Nobody's born into a cult (well, a few people are, but that's a different newsletter)

Sep 12, 2026

Looking good (filing lawsuits, duping everything) is getting too easy.

Sep 4, 2026

The it girl is getting a credibility audit

Aug 24, 2026

I skipped the trade show and rented a beach house in the Hamptons instead

Jul 28, 2026

Why every luxury brand suddenly needs a beach club

Jul 12, 2026

The best party at Cannes wasn't the one everyone flew in for

Jun 28, 2026

Creators are done being the marketing

Jun 10, 2026

Gah, being a regular is hot.

Nobody's born into a cult (well, a few people are, but that's a different newsletter)

Looking good (filing lawsuits, duping everything) is getting too easy.

The it girl is getting a credibility audit

Shoot Your Shot & The Festie Cap Table?

What is angel investing — and should you know about it?

The four things every cult brand has in common

Gah, being a regular is hot.

Nobody's born into a cult (well, a few people are, but that's a different newsletter)

Looking good (filing lawsuits, duping everything) is getting too easy.

The it girl is getting a credibility audit

I skipped the trade show and rented a beach house in the Hamptons instead

Why every luxury brand suddenly needs a beach club

The best party at Cannes wasn't the one everyone flew in for

Creators are done being the marketing

Must Be Nice by Andi AllemanBrands, culture, business, and other things of interest.

Must Be Nice

Must Be Nice
by Andi Alleman
Brands, culture, business, and other things of interest.