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founder advice
content creation
+3
Apr 26, 2026
•
7 min read
on the runway saying what economists have been on for 20 years.
+1
Mar 29, 2026
10 min read
on the 30-day cult brand content sprint.
Personal Development
Mar 10, 2026
9 min read
on brand lore, origin stories, and who your brand actually belongs to
Mar 2, 2026
On founder lore, lo-fi, and the yap
Feb 15, 2026
8 min read
On thinking bigger than revenue or reach.
+2
Jan 12, 2026
On how to take care in dark times, staying resourced, and the cult brand challenge
Jan 3, 2026
On how to reset and go big for the year ahead, plus our most loved workshop is back
Dec 29, 2025
11 min read
Five pieces of soft focus content to create, one free workshop, and the blueprint to manifestation
Dec 15, 2025
On content as performance, AI to build trust, Angel Investing and more
Nov 16, 2025
14 min read
On founder lore, indie brands, and the mythology you're already creating
Nov 8, 2025
Merch that actually does its job, the return of the anti-feed, and viral because of values
Nov 4, 2025
13 min read
This feels like a turning point (because it is)
